Niche-Specific Google Adwords Ad Campaigns Small Business
Google Adwords and other ad systems have been a "staple food" of the online marketing diet for many years now. While the return on investment varies greatly, the understood average is that short-term revenue tends to even out to about $2 returned for every $1 spent. We have learned that it's better to take things slow, focus on the long-tail, and be ultra targeted. This is the type of approach and these types of campaigns are our chief focus; this strategy also allows us to have a much lower big cap (as low as $.10 a click). Slow and steady wins the race 🙂
We have learned over time that created niche-specific campaigns based on long-tail keywords, allows us to have a much better ROI since there is proper intent.
Ever wonder why Pepsi, Coke, McDonalds, Apple, and many other brands show various visually-attractive ads with little direct value? Logically, it's visibly fluff, but there are psychological reasons for this. They are actually training your brand to build brand reputation and sentiment. We will attempt to do the same, as research shows it takes up to 7 times of seeing your ad before someone caves into clicking it.
There's a lot of competition on the Google Adwords network, but there's also a lot of keywords. What we do is optimize for the Google Adwords score, and create more ad varieties so that the ads more closely relate to how the individual searcher searches on the internet. This increases our Google Adwords score, so that we can pay as low as 10 cents a click.