Niche-Specific Facebook Ad Campaigns for Small Business
Create an ad and they will come you say?
That’s sounds like an expensive proposition with a lot of wasted ad spend. The key to Facebook advertising is two-fold: It’s about 65% to 70% percent careful audience selection, and the rest of it the quality of the ad *wink* *wink* – think video.
We have learned over time that created niche-specific campaigns based on long-tail keywords, allows us to have a much better ROI since there is proper intent.
Ever wonder why Pepsi, Coke, McDonalds, Apple, and many other brands show various visually-attractive ads with little direct value? Logically, it's visibly fluff, but there are psychological reasons for this. They are actually training your brand to build brand reputation and sentiment. We will attempt to do the same, as research shows it takes up to 7 times of seeing your ad before someone caves into clicking it.
There's a lot of competition on the Google Adwords network, but there's also a lot of keywords. What we do is optimize for the Google Adwords score, and create more ad varieties so that the ads more closely relate to how the individual searcher searches on the internet. This increases our Google Adwords score, so that we can pay as low as 10 cents a click.
OUR LOCAL MARKETING AD CAMPAIGN SERVICES INCLUDE
It’s Not Just an Ad, It’s a Facebook Marketing Campaign
The worst thing that people do in marketing is often ‘what they don’t do.’ You see, marketing folks have long ago figured out what makes people tick. What peaks their interest… and ultimately what makes them buy. So what does this idea have to do with Facebook ads/marketing?
One mistake businesses make is that they don’t look at the whole picture.
When someone sees your ad, you have zero credibility, zero trust, zero reputation. You have to build it, and one way you build it is if you create multiple various messages that appeal to your target market’s need.
Facebook is a great platform for achieving all of those needs. Since Facebook formulates content so well that it keeps users engaged, we already know that if we quickly say the right things and end it with an offer that’s hard to refuse, you can already start building a connection with future prospects.
There’s no doubt that Facebook ads with their micro-targeted ad platform has made thousands to millions of dollars for lots of business owners and big brands. But as the Facebook market has become saturated, one has to market smarter, not harder. We use various premium (and expensive) tools to build our a customer profile. Then use attractive offers to pull more customers as well as retarget to those who didn’t complete a purchase.